Free Download Transforming Relationship Marketing: Strategies and Business Models in the Digital Age
English | 2021 | ISBN: 0367548178 | 261 Pages | EPUB | 2 MB
Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context.
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