Smarter Pricing How to capture more value in your market

- At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive.
- Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%.
- Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context.
- Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges.
- Smarter Pricing is a fast and focused companion to practical price management, for executives and marketers in every sector.