What you'll learn

Back to basics and the fundamental principles of understanding your chosen market niche and how to engage your audience.
The Essential Guide for Internet Marketing Mastery with 26 Must Do's for getting it right
Passion is not enough, understanding the 8 personality and personal habit differences between being successful and not being successful
The Key Strategies and pitfalls for successful Internet Marketing

Requirements

Although No Previous Skills are Needed, it helps to have a good working knowledge of how to use the internet and reasonable computer skills.
Recommendations: Will have to consider the option of opening accounts with Affiliate websites such as Commission Junction - ClickBank & JVZoo for profitable products to support marketing niches

Description

Know, Like & Trust - the 3 key themes of good internet marketing.Have you ever searched for a specific local business online, only to find listings on other people's sites?It's hard to believe, but there are still quite a few bricks and mortar businesses that haven't created their own website, yet without a website, businesses have no presence online. But it's not just about keeping up with all the other local businesses, there are huge profit and customer relationship benefits as well, 'Consistent Visibility' Even though local businesses are offline, their customers are online. By only being visible when customers walk down the street or drive by, these businesses are invisible the rest of the time, and the internet is an extension of their shop window.However, people spend a huge amount of time online, whether it is on their computer, smartphone, laptop, or tablet. They search for information online, not by driving down the street.It is so important to Communicate with customers regularly and a website gives the business owner a venue for collecting email addresses and other forms of contact, which in turn is a vehicle for communication, plus most people still check their email regularly. Instead of spending money on print advertising, it's much cheaper to send customers special offers and discounts via email.At the same time, email can be used to build a relationship with customers by offering other tips and advice. All communication with online customers is a form of 'Building your Online Brand Awareness.Your website is completely under your control, so businesses can use it to create and promote their brand image. Everything from the design of the site to the content and interaction that occurs there, builds the image that you want the world to see. You can use it as a dynamic billboard which the whole world can see and interact with.People make purchasing decisions based on recommendations more than any other factor, so by including testimonials from customers, businesses can offer and demonstrate the social proof that prospective buyers need to be confident in your goods or services.Ratings and reviews are another way to help people make purchasing decisions, though they are more difficult to control. Trust pilot was a great way of getting the notoriety needed to boost your ratings however be wary, for what once was a free service driven by customer ratings, is now a fee driven service. The key is to, 'Go global' , as a local business, you have a very limited prospect and customer base, however, once a business goes online, the potential for more sales is only limited by the logistics of shipping, and international delivery rates are cheaper than ever.So that's not an excuse, in fact, some websites have made it feasible for even the smallest individual business owner to give the whole world access to their products.While it's certainly possible to survive purely as a local business, the potential to grow and prosper is far greater when you have a website also.It's just a matter of being visible to customers and prospects in the place they spend much of their time the world of the internet is your shop front, all you have to do is attract customers.

Who this course is for

The course is designed for anyone thinking of starting an online business or is struggling to define a path for success in online marketing.
Have you ever seen an ad for 'Underwater Fireworks?' of Snorkels for Cats! ... No! ... or a book entitled 'the idiots guide to Brain Surgery', well there is a reason for that and the answers are within this course. Understanding and research is the key to successful internet marketing. So here is some words of encouragement if you are sitting on the fence and thinking of doing this course. The internet hasn't changed much in the last 15 years, people are still searching for solutions and answers to problems and challenges they face everyday, and the internet is just one giant shop window with a global market place. You, as a marketeer or entrepreneur have an opportunity to provide the answers and solutions, and guide those who are looking for particular products or services and get rewarded for your efforts.
Homepage:

https://www.udemy.com/course/internet-marketing-mastery/