
Free Download Jeanne Persuit, "Integrated Marketing Communication: Creating Spaces for Engagement" English | ISBN: 1498540023 | 2016 | 198 pages | EPUB | 4 MB Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for
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