Crossing the Chasm Marketing and Selling High–Tech Products to Mainstream Customers
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Free Download Regis McKenna, "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
English | 2001 | pages: 226 | ISBN: 0066620023 | EPUB | 0,7 mb
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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